Hurley Fox

Hurley Fox
Founder & Owner, Fox & Partners (Outsourced CFO's and accounting +)
Hurley owns several businesses himself, which is why he sees accounting the way an owner does instead of the way an accountant does. Perfect books don't matter if the business isn't cash flowing. The point of clean financials is to make the statements speak: to tell you where the money actually went, how to make more of it, and which lever to pull next. That framework built the firm and has helped hundreds of businesses.
Over seven years, Hurley has grown Fox & Partners into a 20-person, fully domestic, outsourced accounting and finance team: accountants, controllers, FP&A, CFOs and more. Not a firm that closes your books and disappears.  Fox & Partners works with 200+ businesses across the country in every type of industry, helping them all have clean financials and increased cash flow. A few case studies include: 
  • A contractor from $50k a month to $500k+ a month, out from under a bad loan, with $133k of receivables financed to retire high-interest debt and a $700k contract structured and closed
  • Monthly cash flow from negative $17k to positive $37k in six months, debt cut from $100k to $50k, debt ratio from 1.03 to 0.43
  • Another contractor sitting on $240k of "profit" and no cash, debt cut 50% once receivables and payroll structure got fixed
In addition to having a master's degree in accounting, he is also a certified teacher, allowing him to be uniquely qualified in helping business owners understand and improve their financials. 
Presentation Title: Bring Your Numbers and Questions: A Working Session with a CFO
This is not a presentation.
Nobody is going to stand up and speak at you for an hour. This is a working session. You bring the questions, the financials, the reports, the thing you have been meaning to look at and haven't. Come with questions and leave with clarity, answers, and connections from someone who has helped hundreds of owners and businesses work through problems like:
  • I'm profitable on paper and there's never any money in the bank
  • I don't know what I actually made on a job until months after it's finished
  • My books are behind and I'm not sure what's true anymore
  • Payroll swings every week and I can't tell you why
  • My commission plan pays out on numbers that don't protect my margin
  • Nobody is chasing what customers owe me
  • I don't know how much to set aside for taxes
  • I want to buy a truck, a building, or a competitor and I can't tell if I can afford it
  • I want to sell in five years and I have no idea what it's worth
  • My accountant files my return and I never hear from them again
What we look at:
  • Two years PL and BS
  • Where your cash went last quarter, and why it doesn't match your profit
  • True margin by job type, install versus service versus maintenance agreements
  • What the busy season is hiding, and the slow season is about to expose
  • Debt service, tax reserve, and receivables
  • Whether your comp and commission plans are paying out on numbers that actually protect your margin
  • The three or four numbers you should care about to increase your free cash flow
What you walk out with:
  • A plain-English read on the health of your books
  • The lever in your business that actually moves cash, and which one to pull first
  • A ranked list of what to fix first, second, and third
  • The gaps that would cost you real money in a sale, a loan application, or an audit
  • An introduction if you need one. Sometimes the fix isn't an accounting fix, and we've put clients in front of attorneys, CPAs, AR lenders, and financing partners to get it done. 
Who this is for:
Business owners. Managers and department heads who have to review financials and answer for them. And anyone with a personal financial question who wants the answer from a CFO who also runs businesses.
Don't own a company? Come anyway. Bring the personal budget you can't get to work, a tax question you've been sitting on, an investment you're not sure about, a house you're thinking about buying.